Coaching that gets you clients, builds your brand, and puts you in the spotlight—without chasing or selling.

Alright, I see you there.

You're putting in the work—posting, networking, and showing up—but still not getting the clients or visibility you need to grow.

And that message you know is powerful? Still not hitting the way it should.

No shame in that.

What you need is just a clear strategy to get seen, get heard, and actually get paid.

I help coaches and speakers like you get crystal clear on your message, show up in the right rooms (on stage or off), and turn all your visibility efforts into paying clients.

Whether you need help sorting out your content marketing plan, want to practice that speech so it feels natural (not awkward), or you’re ready to finally create a signature talk that has people lining up like, “Take my money!” — I’ve got you.

Hand Holding You Need to Get Seen, Get Clients, and Get Paid!

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If you're ready to increase visibility, attract high-paying clients, and book more speaking gigs, you're in the right place!

Whether you need a step-by-step system, group coaching support, or high-touch 1:1 mentorship, there's a program designed to fit your goals and business stage.

✔ A Step-by-Step System: I break down exactly what you need to do to get seen, clients, and paid. No fluff—just a clear path forward.

✔ Proven Results: My methods have helped hundreds of coaches and speakers gain clarity, book speaking gigs, and attract premium clients.

✔ Real Support, Real Feedback: This isn’t just another online course where you’re left on your own. You get direct coaching, real-time feedback, and a roadmap tailored to you.

Published Author of "Perfectly Normal: An Immigrant's Story of Making It In America' by Michelle Kuei

I know what it’s like to feel invisible in the industry. When I first started, I struggled to get noticed, let alone get booked for speaking gigs. I wasted time on strategies that didn’t work and second-guessed my message constantly.

But then, I cracked the code—a proven system that helped me go from struggling for visibility to consistently landing speaking gigs, growing my audience, and attracting high-paying clients.

Now, I help other coaches do the same—without the overwhelm, endless marketing tactics, or guessing games.

Your Path to Visibility And Profitability Starts Here

  • 1-on-1 coaching

  • Group Coaching

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Proof That Your Coaching Business Can Grow—Just Like Theirs Did

  • Profitable Coach Formula Client Testimonial Alice

    I gained clarity on my niche, brand, and offer package, finalized my marketing materials, and confidently started attracting clients.

    Alice Yeh, Career Clarity Coach

    Profitable Coach Formula Alumni

  • Profitable Coach Formula Client Testimonial Valeria

    I refined my business messaging, polished my presentations, and built key assets to streamline my marketing.

    Valeria Karusinova, Productivity Coach

    Profitable Coach Formula Alumni

  • Profitable Coach Formula Client Testimonial Michele

    I gained confidence in marketing, reworked my online presence, and created a clear strategy to attract clients.

    Michele Kester, Resilience and Transformation Coach

    Profitable Coach Formula Alumni

  • Profitable Coach Formula Client Testimonial Anette

    I refined my coaching program, developed a targeted marketing strategy, and gained clarity in attracting clients.

    Anette White, Transition and Success Coach

    Profitable Coach Formula Alumni

  • Coaching Client Testimonial For Elevate LifeCoaching by Michelle Kuei

    $20K in 90 days and then another $24K in 2 months

    Dayanna Valenciano, Embodiment Coach and Energy Healer

    1-on-1 Coaching Client

Where Are You in Your Coaching Business Journey?

A yellow outline of an open book with lines emanating from the top, symbolizing ideas or learning, set against a black background.

And if you’ve ever tried to copy someone’s “6-figure launch strategy” while you’re still figuring out how to book your first client…


Yeah. That crash-and-burn feeling? We’ve all been there.

That’s why I don’t do cookie-cutter coaching.


I meet you exactly where you are—then help you grow from there.

If you are in BUILDER STAGE….

Just starting out and trying to get this thing off the ground?

Maybe you’ve got your certification (or it’s coming soon).


You’ve got ideas, a freebie (or five), but no paying clients. Yet.

Inside the Builder Phase, we’ll focus on:

  • Getting crystal clear on your offer (and who it’s actually for)

  • Answering the “basic” biz questions most people skip—and regret later

  • Starting clean with a solid foundation—so you know exactly who you help, what you help them with, how much to charge, where to show up and what makes you stand out.

Phase 1: Get Clarity

This is where we start clean and simple.

  • Nail your niche (no more vague “I help people thrive” messaging)

  • Clarify your offer so people know what you do—and why it matters

  • Find your people and speak directly to them

  • Set prices that feel aligned and profitable

  • Build your business foundation with confidence (without the busywork)

Phase 2: Get Clients

Now that your house has a solid foundation, let’s fill it with the right people.

  • Create content that connects and converts

  • Learn how to talk about what you do (in a way that doesn’t sound awkward or salesy)

  • Build a simple visibility strategy that gets you in front of dream clients

  • Know what to do on your discovery calls to close the sales.

If you are in RISER STAGE…

You’ve got a few paying clients—but you’re ready for more.

You’ve been posting. You’ve got a few wins.


Maybe you’ve even been interviewed or spoke at a summit. But the leads? Inconsistent.


You’re wondering: “Now what?”

Here’s what we’ll work on together:

  • Tightening your niche and messaging so dream clients say “That’s me!”

  • Building a repeatable client attraction system (that doesn’t rely on random referrals)

  • Doubling down on what’s working—and fixing what’s leaking

This is about getting strategic so you can scale without the burnout.

What becomes possible at this stage:

  • Email Marketing: Start your list, create a lead magnet, and send emails that make people want to work with you.

  • Content Creation Method: Learn how to create weekly content that builds authority, attracts clients, and actually sounds like you.

  • Signature Talk (Intro-Level): Craft a short, magnetic talk to use on podcasts, IG Lives, or guest trainings that drive leads straight to your DMs.

If you are in AMPLIFIER STAGE…

You’ve got offers. Clients. A working system. Now you’re ready for more.

More visibility.
More reach.
More opportunities that match the value you bring.

Here’s what we focus on at the Amplifier stage:

  • Signature Talk That Sells
    Craft and refine your signature keynote, workshop, or talk—and use it to get paid to speak and bring dream clients into your business on autopilot.

  • Build Your Signature Course or Group Program
    Turn your proven process into a scalable offer that serves more people—without adding more hours to your calendar. It’s time to expand your impact and your income.

  • Grow and Nurture Your Email List
    Double down on list-building with lead magnets that convert and email sequences that sell for you (on repeat).

  • Content Creation Method (Pro-Level)
    Elevate your content strategy so you’re creating high-converting content with ease—whether it's for launches, emails, or evergreen nurturing.

  • Visibility-to-Client Engine
    Put it all together into a sustainable system that brings new leads, nurtures them with content, and converts them through your talk, email, and offers—without 24/7 hustle or social media burnout.

Email Marketing Automation

Whether you’re starting from scratch or untangling a clunky setup, this experience gives you everything you need to finally make email marketing feel easy—and actually convert.

Content Conversion Method

Tired of posting and praying? The Content Conversion Method™ teaches you how to create strategic, scroll-stopping content that actually gets you clients.

You’ll learn how to make your content do the heavy marketing for you 24/7

Course Creation & Lauch Strategy

For the coach who's ready to stop thinking about a course—and start launching it. With clarity. With clients. And with someone in your corner every step of the way.

Get More Speaking Gigs

For coaches who are ready to stop waiting for visibility and start creating it. You’ll get clear on your message, land aligned speaking opportunities (paid or unpaid), and learn how to use every gig to attract your dream clients.

Every Stage Has a Strategy.

Your coaching biz doesn’t need another generic plan—it needs the right strategy for the stage you’re in. This is where we do it differently (and make sure every step actually leads to clients).

Whether you love surrounding yourself with like-minded coaches and building your biz together, or you prefer a deep, private journey where it’s just you and me mapping your next moves...

👉 There’s a path here that fits you.

  • "So many great things have happened since I learned your strategy."

    My prior discovery calls were never this smooth, never.

    I expected 5-8 women to purchase a ticket, BUT the final number came in, I had a total of 11 purchase a ticket.

    -Eve Cortez, HR Leadership Coach & Consultant

  • "5 Weeks Later I was able to break 1000 followers just by practicing having an intention behind posting!"

    I have so much ease knowing that people are searching for my content then they found me. I get to focus on talking to people and building relationships.

    Marisol C, Certified Trauma-Informed Coach

  • “$20K in A Month And A Half and then again with $24K”

    “I changed my entire website and created a story in my website, and it's insane because just what, three weeks ago? One, well, it started from the very beginning, but just three weeks ago, I just realized, going through the analytics, oh my god, people have been coming through my website too that don't even know me. And that was because I changed the story in the website to align to how I serve and who I serve.”

    — Dayanna Valenciano, Embodiment Coach

  • “Signed up first paying client within 60 days”

    Michelle always over-delivers. She shares tips, ideas, and her experience freely - whether it helps refine my niche statement, find and attract my dream clients, or practical tips on ways to organize ideas, schedule posts, or practice my speaking. She always has me covered! Plus, she's a really kind and amazing human being - I'm so grateful that our paths crossed.

    — SUSAN Parsons, Student Success Coach

  • "4 new clients have found me in the past week! I'm honored, humbled, psyched, excited!"

    Most came as referrals to me via my website, and of these people, most said that they got a great sense of who I am through my bio and website and how it resonated with them. This is why I put so much energy into learning about myself and how I want my website to represent me.

    Helen Brenner, Getting Past Survivor Coach

You’ve done the work. Now let’s build the visibility and income to match.

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Every minute you waste throwing random spaghetti at the wall is a minute your dream clients aren’t finding you.

Let’s change that!

With my tried-and-tested formula, launching and scaling your coaching business can finally feel as easy and rewarding as you imagined.

Say goodbye to guesswork and frustration—this isn’t about working harder; it’s about working smarter.

You’ll have everything you need to build a profitable, fulfilling business that attracts clients effortlessly.

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