Most Life Coaches Feel Lost On How To Get Clients…

Because being a great coach isn’t the same as knowing how to get clients.

I help women life coaches build their coaching businesses and get clients (yes, even if you hate marketing!).

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Build Your Dream Coaching Business

Hey! I see you.

You have the skills to be a great coach. A damn good coach, actually.

But building a business around it?

That part feels… fuzzy.

But the gap between being trained to coach and actually getting clients can feel like trying to finish a puzzle… without the picture on the box.

You’re stuck between knowing you’re meant for more and having zero clue how to put yourself out there so the right people can find you.

So you do what most new coaches do:

You give away free sessions. You “practice.” You hope.

And you keep waiting for the moment when it finally clicks.

But truth is…hope isn’t a business plan.

You don’t need more motivation—you need a simple strategy that turns your coaching skills into consistent visibility and paid clients.

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You need STRUCTURE. DIRECTION. SUPPORT.

A Step-by-Step roadmap from someone who walks with you through the trenches, while you…

  • Get clear on your message.

  • Sell what you actually want to offer

  • Say it in a way that makes people say “Omg, that’s me!”

  • And get paid by clients you love (the kind who don’t ghost)

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Hey, I’m Michelle — the coaches’ coach and strategist who helps female coaches build a coaching business and fill their calendars with happy, paying clients.

I help coaches build a coaching biz, get seen in all the right places, and consistently attract paying clients.

I believe your coaching business should feel aligned, profitable, and full of champagne moments 🥂

I help you step into the CEO role you’re meant for with a step-by-step framework that builds a business that dream clients say: “OMG, she’s the one I need!”

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Michelle Kuei Featured on Parade
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What Coaches Before You Said About Their Experiences

  • Profitable Coach Formula Client Testimonial Alice

    I gained clarity on my niche, brand, and offer package, finalized my marketing materials, and confidently started attracting clients.

    Alice Yeh, Career Clarity Coach

    Profitable Coach Formula Alumni

  • Profitable Coach Formula Client Testimonial Valeria

    I refined my business messaging, polished my presentations, and built key assets to streamline my marketing.

    Valeria Karusinova, Productivity Coach

    Profitable Coach Formula Alumni

  • Profitable Coach Formula Client Testimonial Michele

    I gained confidence in marketing, reworked my online presence, and created a clear strategy to attract clients.

    Michele Kester, Resilience and Transformation Coach

    Profitable Coach Formula Alumni

  • Niche and Brand Client

    I have more clarity about who I am as a coach and how I want to proceed. I feel grounded and pleased that I already have this accomplished! .

    Christine B, Life Coach

    Discover Your Niche Alumni

  • Megan Brown

    I feel like this actually might work for a career for me! Thank you for your patience and knowledge—soooo amazing.

    Megan Brown, Moxie Coach

    Discover Niche Alumni

  • Stella

    I worked through my fears and finally put myself out there. This opened up new exciting opportunities and my first full payment client.

    Stella H, Women Empowerment Coach

    Profitable Coach Formula Alumni

Look, I totally get it.

You’re naturally empathetic and driven to help others, and you believe in the power of coaching because you’ve seen it change lives—including your own.

You’re passionate about making a real difference and want to share that gift with the world.

But right now, you feel lost in a sea of coaches, struggling not just with your message but with your entire marketing strategy.

There’s no clear system in place to bring in a steady flow of paying clients, and that’s making it hard to turn your passion into a profitable, sustainable business.

You have the expertise and the heart, but without a solid marketing strategy, everything feels scattered. And the longer this goes on, the more you start questioning your ability to build the full-time coaching business you’ve been dreaming about.

Your coaching isn’t the problem—your visibility is.

You’re brilliant. You’re ready.

But no one can hire you if they can’t see you.

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You need a strategy that actually works. One that’s built for you.

The good news is...

You don’t have to be an expert in marketing and attracting high-paying clients, and getting booked as a speaker can be easy!

In fact, your message, your voice,and your story are the greatest asset in your business

With the right system and strategy, you can effortlessly build a coaching business from the center of the stage (virtually and in real world)

The results?

You attract the RIGHT clients who are eager to pay what you're truly worth, allowing you to finally do what you love.

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Imagine waking up every morning to see just the RIGHT amount of clients on your coaching calendar, excited to work with you.

Your coaching business is thriving, giving you the freedom to design your own schedule while watching your vision for your life become a reality.

Your values are perfectly aligned with the work you do, and you end each day with the confidence that you’re making a difference in the world as a coach.

Clients’ Success Stories

“I knew it was me 10 years ago—but now I know exactly who I’m talking to and how to speak to them. My content finally has a purpose and direction!” - Dayanna V

“I opened my course with my own story—and it created a ripple effect. I shared vulnerably, and 8 clients signed up before I even closed the doors!” - Eve C.

“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.” - Helen B.

“You helped me work through my fears and finally put myself out there. That opened the door to exciting opportunities—and my first full-paying client.” - Gina H

“I finally figured out the next chapter. Now I help people who are grieving but ready to start hoping again.” - Sonja H

More Success Stories

What We’ll Build Together In Your Business…

  • Define Your Ideal Clients

    Get clear on your niche and who your coaching offer is created for. This is where your messaging stops being vague and you stop tweaking your "I help" every other day.

  • Enunciate Your Message

    Turn fuzzy messaging into a clear, confident conversation starter. Your message will sound like a real human, not you trying to remember the “right” coaching jargon.

  • Lead With Your Offer

    Stop selling “sessions” and start leading with the main thing you want to be known and paid for. You stop discounting your coaching package on the spot and start owning what your work is worth.

  • Inspire Your Audience

    Stop “selling” and start genuinely connecting by sharing your ideas in a way that feels honest, aligned, and deeply inspiring.

  • Voice With Purpose

    Create marketing content with a clear intention every time you speak or publish. Imposter syndrome quiets down when you have proof, presence, and a clear role in your clients’ world.

  • Enroll Your Clients

    Turn your “I had a great chat…into “She said yes.” Just a simple, natural way to guide the right people from curious to committed.

  • Refine and Repeat

    Your coaching business stops being a “someday” dream and becomes the normal, predictable reality you’ve been talking about for years.

  • Your New Reality

    With the Client Enrollment Method, your coaching business is equipped with a simple, repeatable system to attract clients, deliver your coaching, and grow your business on purpose—not by accident.

  • "So many great things have happened since I learned your strategy."

    My prior discovery calls were never this smooth, never.

    I expected 5-8 women to purchase a ticket, BUT the final number came in, I had a total of 11 purchase a ticket.

    - Eve Cortes, HR Consultant, HR Leadership Coach

  • “The biggest change that happened after we worked together was my confidence in storytelling and the importance of putting myself out there (rather than hiding).”

    I had no content, and no starting point to launch coaching services! Felt like a deer in headlights. The biggest change that happened after we worked together was my confidence in storytelling and the importance of putting myself out there (rather than hiding). I like the weekly check-ins and group calls! I like being held accountable for deadlines. I’ve truly enjoyed working with you! You’re so easy to connect with, and I feel your passion and warm energy. It’s been so nice having you in my corner :)

    - Rylee Webiski, Conscious Relationship Coach

  • "First paid client who was a complete stranger—not a referral or someone I already knew"

    She booked a discovery call and I was able to close the sale right there during the call using the presentation you recommended. Thanks again for all your help!

    - Alice Y, Career Clarity Coach

  • "Sign up first client within 5 weeks and created a workshop"

    The biggest change that happened after our time together was that I worked through my fears and finally put myself out there. This opened up new exciting opportunities and my first full payment client.

    - Stella H, Life and Leadership Coach

You Bring The Vision.

I’ll Bring The Strategy.

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Let's Build The Coaching Business You've Been Saying You Want