Marketing Doesn’t Have to Feel So Complicated.
Attract Clients, Get Paid to Speak, and Build a Coaching Biz You Love
I’ll help you simplify your message, systemize your marketing, and scale your impact — without chasing, selling, or burning out.
👋🏼 Before you scroll further…
Well, well, well… look at us.
You just swiped right and discovered me — which, honestly, is a pretty good sign. It means we’re about to get something going here.
Consider this our handshake (the kind where we both actually know what we’re doing)...let’s make it official: Subscribe to my newsletter.
You’ll get marketing moves, visibility tips, and speaking strategies that actually work — minus the boring, fluffy junk.
Because boring?
Yeah, that's not how we roll around here. (Yes! The Goold ol’ Newsletters still work! And I can absolutely show you how!)
Let me guess:
You are an amazing coach, but without a consistent flow of paying clients, you deserve
Most coaches struggle, not because they don’t coach well, but because they’re not good at marketing...
So, instead of actually doing what you love and having a full-time coaching business, in reality, it’s more like…..
You’re hustling to stand out…
You’ve spent hours keeping up with social media that changes every 5 seconds.
You got a few people who said they were interested…but went MIA after your call.
You’re finally ready to dive in and do the work, but then you get caught in a never-ending Tech Tornado.
When you think you’ve mastered one marketing strategy, another one shows up.
It’s like playing whack-a-mole, and it’s draining your high coaching energy…(help! please)
And the more you post on social media, the less confident you feel about ever building that full-time coaching business you’ve been dreaming about...
The bottom line?
You have a deep calling to serve, but right now, you’re stuck in a panic, feeling drained, deflated, and unmotivated.
You’ve poured so much time, money, energy, and emotion into this journey...
Only to end up with too few clients and constantly second-guessing everything—even your ability to be the great coach you know you are.
Deep Down Inside, You’re sreaming …
You didn’t become a coach to hustle for marketing
You did it to change lives.
Where Strategy Meets a Little Bit of Sparkle. ✨
Hey, I’m Michelle — The coaches’ coach, strategist, who helps female coaches simplify their message, stand out, and scale their business — without the hustle.
I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.
Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you step into the CEO role you’re meant for — and build a brand that clients can’t help but say “OMG, that’s who I need!” to.
If you’re ready for a business that works with your life (instead of running it), you’re in the right place.
Because building your dream business shouldn’t be complicated — it should feel like coming home.
More clarity, more clients, more champagne moments. 🥂
Strategy first. Sparkle always.
xo, Michelle
Proof That Your Coaching Business Can Grow—Just Like Theirs Did
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I gained clarity on my niche, brand, and offer package, finalized my marketing materials, and confidently started attracting clients.
Alice Yeh, Career Clarity Coach
Profitable Coach Formula Alumni
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I refined my business messaging, polished my presentations, and built key assets to streamline my marketing.
Valeria Karusinova, Productivity Coach
Profitable Coach Formula Alumni
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I gained confidence in marketing, reworked my online presence, and created a clear strategy to attract clients.
Michele Kester, Resilience and Transformation Coach
Profitable Coach Formula Alumni
Look, I totally get it.
You’re naturally empathetic and driven to help others, and you believe in the power of coaching because you’ve seen it change lives—including your own.
You’re passionate about making a real difference and want to share that gift with the world.
But right now, you feel lost in a sea of coaches, struggling not just with your message but with your entire marketing strategy.
There’s no clear system in place to bring in a steady flow of paying clients, and that’s making it hard to turn your passion into a profitable, sustainable business.
You have the expertise and the heart, but without a solid marketing strategy, everything feels scattered. And the longer this goes on, the more you start questioning your ability to build the full-time coaching business you’ve been dreaming about.
Your coaching isn’t the problem—your visibility is.
You’re brilliant. You’re ready. But no one can hire you if they can’t see you.
You need a strategy that actually works. One that’s built for you.
The good news is...
You don’t have to be an expert in marketing and attracting high-paying clients, and getting booked as a speaker can be easy!
In fact, your message, your voice,and your story are the greatest asset in your business
With the right system and strategy, you can effortlessly build a coaching business from the center of the stage (virtually and in real world)
The results?
You attract the RIGHT clients who are eager to pay what you're truly worth, allowing you to finally do what you love.
Imagine waking up every morning to see just the RIGHT amount of clients on your coaching calendar, excited to work with you.
Your coaching business is thriving, giving you the freedom to design your own schedule while watching your vision for your life become a reality.
Your values are perfectly aligned with the work you do, and you end each day with the confidence that you’re making a difference in the world as a coach.
Here’s How To Build a Coaching Business That You Love Without the Chasing And Selling
Attract + Connect → Magnetism
Authority Building + Brand Positioning → Power
Convert → Momentum
Your pathway from “just another coach” to “OMG, I need to work with her.”
The Visibility Pipeline is not just about getting you likes or going viral.
It’s about building a business that books clients consistently—without chasing, cold pitching, or living in your DMs.
Turn Your Expertise into an Irresistible Offer That Sells Itself
This is your simple, rinse-and-repeat system to:
Get seen in the right rooms (online and offline)
Get heard with a message that’s clear, magnetic, and makes people say “that’s so me!”
Get clients who are already sold before the sales call
How much money are you currently leaving on the table by waiting another month?
(Or another quarter… or another year?)
Inside this pipeline, every piece of your presence has a purpose.
Your content builds connection.
Your talk builds authority.
Your visibility turns into revenue.
Real Talk...
You’re not just hiring a coach.
You’re getting a game plan, a sounding board, and someone who’s not afraid to call you out (lovingly) when you’re overcomplicating everything.
Here’s what working together actually looks like:
We get your message clear—so your dream clients immediately know you’re their person
We package up your brilliance into an offer (or full suite) that sells itself
We map out your visibility plan—no burnout, no dancing on Reels required
We create a launch or course strategy that doesn’t make you want to throw your laptop
We set up email systems that sell while you’re off living your life
And we build a coaching biz that feels like you—profitable, aligned, and fun to wake up to every morning.
You Bring the Vision. I’ll Bring the Strategy.
As seen in
Why Work With Michelle
Because you’re not looking for just another coach. You want someone who gets how hard you’ve worked, who sees your brilliance even when you’re too deep in the weeds to see it yourself—and who actually knows how to help you turn that brilliance into bookings, clients, and income.
I didn’t wake up one day magically knowing how to market or grow a coaching business.
I’ve studied, tested, launched, failed, tweaked, and launched again.
I’ve trained under some of the best in the business—mentors like Jeff Walker, Amy Porterfield, and Marie Forleo—learning the strategies behind wildly successful marketing, powerful messaging, and offers that actually sell.
But I’ve also learned to do it my way—and now I help other coaches do the same.
When we work together, you’re not just getting a coach. You’re getting:
A strategy partner who’s walked the walk
A marketing nerd with a heart for storytelling
A copywriter who helps you say what you really mean
A visibility coach who teaches you how to speak and get seen
And a former perfectionist who gets how scary visibility can feel—but knows what’s on the other side of it
This isn’t about trying to go viral or build a brand that looks good but feels off. This is about building a business that reflects you—and gets you paid for doing work you love.
If you’re ready to get booked, get known, and finally feel like the CEO of your coaching business—let’s do this.
If you’re a coach or speaker who’s ready to stop chasing leads and start using your voice to attract clients — you’re in the right place.
Inside this group, you’ll:
✨ Learn how to craft talks that bring in clients
✨ Pitch yourself for podcasts, events, and stages with confidence
✨ Connect with other coaches who are showing up and making moves
We don’t just scroll here — we take action, practice, share wins, and grow together.
