MAKE IT VISIBLE PODCAST
Marketing and client attraction for certified coaches. One conversation at a time.
Every episode covers what it actually takes to stop chasing clients and start attracting them. Strategies you can use this week.
Hosted by Michelle Kuei · ICF Certified Coach · Top 15 LA Coach
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Latest Episode
LATEST EPISODE · Episode 245 · 18 min
When Your Dream Client Is the Version of You From 5 Years Ago
Your coaching niche probably isn't broken. The way you're describing it is.
In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.
If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.
What you'll learn:
The one question that reveals your real coaching niche in five minutes
Three signs your niche is too generic (and what each one is actually costing you)
Why your dream client is almost always the version of you from a few years ago
The identity work hiding inside what looks like a marketing problem
A 10-minute exercise to rewrite your niche statement
[ ▶ Play episode] [Read transcript → ]
Make It Visible is a weekly podcast hosted by Michelle Kuei, an ICF-certified business coach based in Los Angeles. Each episode covers marketing, visibility, and client enrollment strategies for certified coaches and coaches completing ICF-accredited training programs. The show teaches coaches how to attract clients consistently using the Client Enrollment Method™ — a 7-step framework for going from invisible to consistently booked without cold pitching or paid ads. New episodes every week. Free to listen on this page, Spotify, and Apple Podcasts.